![]() ![]() In case you might be confused about this rule think of it this way- emojis enhance our language. To add to that, refrain from using emojis on formal sites like LinkedIn or Kalibrr. That emoji might seem a bit improper in more serious industries like banking, shipping, etc. If you are promoting a beauty brand, you can use the Face Blowing A Kiss emoji. Another inappropriate emoji would be a Devil emoji. An example of this would be an emoji with its tongue sticking out. If you are managing a healthcare brand targeted to seniors, sassy emojis might not be appropriate to put on your posts. This is why it is important to connect the emoji to your brand. When you use emojis in your social media posts, you are adding a layer to your brand. Brands are like people, with different personalities and unique characteristics that help consumers connect with and be loyal to them. Holidays, announcements, and milestones will benefit from the visual excitement of a social media emoji or a couple of social media emojis.īrands are more than just products and logos. On the other hand, because most emojis have an expressive and fun tone, they’re the perfect fit for a celebratory Tweet. The social media platform has a 140 character limit, leaving little to no room for lengthy explanations about emojis that have multiple meanings. This is even more important for Twitter users. It is important to regularly check the meaning of every social media emoji you use.Įmojis can be tricky if you are not certain what their meaning is and in what context they should be used. Some seemingly innocent emojis might have double meanings or inappropriate innuendos which could damage the reputation of your brand. One emoji could have one meaning one week, two or three meanings the next. If overall we see a convergence with the analysis by language, we note differences such as the presence in the TOP 7 of 5 countries of the emoji ?.The social media emoji lexicon is constantly evolving. ![]() It is also possible to repeat the previous analysis based on the country entered in the authors’ profile on LinkedIn. The most used emojis on LinkedIn according to the country You will also notice that ? and ? are in the TOP 7 in English but are absent from the ranking in other languages. You can see that in English and Portuguese, the most used emojis differ from the other languages. The visualization below allows you to see at a glance how the ranking evolves according to the languages. I limited my analysis to languages for which I had a sufficiently large sample (at least 10,000 posts). ![]() I was then able to realize using a ranking (Top 7) of emojis according to the language. I used the language detection module in Anatella (based on the CLD2 algorithm) to enrich the dataset. In the second analysis, I wanted to understand if emojis were used in the same way in all languages. The top 20 emojis account for 33.8% of all 2639 emoji types detected in the dataset.Įmojis are not used in the same way in all languages The ? emoji is used on LinkedIn in almost 5% of posts, followed by ☑️ (3.37%) and ? (3.30%). I reused the same type of visualization above for my work on hashtags. The 1st analysis gives an overview of the most used emojis on LinkedIn. The visualizations were realized using Tableau. A Regex expression was used (thanks, Frank!), which I described in this post. The extraction of the emojis requested some quite specific manipulations that Anatella simplifies greatly.Ģ.932 million emojis were extracted from 4.6 million LinkedIn posts in 30 languages and 183 countries. Without this solution, it would have been impossible to achieve the desired result because the dataset (4.6 million LinkedIn posts) is quite large. ![]() The data preparation was realized using Anatella from Timi. ![]()
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